I started Mumfia Apparel because I wanted to create gym and loungewear that makes every mum feel strong, confident, and comfortable — no matter their size. Finding workout clothes and loungewear that actually fit well and feel good shouldn’t be a struggle, but for so many of us, it is. I wanted to change that by creating pieces that move with you, flatter your shape, and give you that extra boost of confidence — whether you’re crushing a workout or just relaxing at home. Everybody is different, and Mumfia Apparel is designed to celebrate that, not hide it.

What makes Mumfia special is that each design is carefully thought out and created with attention to detail and care. I wanted to ensure that every piece reflects the quality and comfort that mums deserve. From the fit to the fabric, every design is created with real bodies in mind — not some unrealistic standard. It’s about creating clothing that looks good, feels good, and lasts. I’ve put a great deal of thought into every cut, stitch, and fabric choice because I know how important it is to feel comfortable and supported, whether you're working out or winding down.

But Mumfia Apparel is about more than just clothing — it’s about building a legacy for my kids. I want them to see that you can create something meaningful by staying true to your values and working hard. This brand is a reminder that strength comes in all shapes and sizes, and success is about more than just business — it’s about making people feel seen and supported. I want my kids to grow up knowing that they can dream big, build something lasting, and create a positive impact on others.

Mumfia Apparel is about showing up for yourself — whether that’s pushing through a tough workout or letting yourself unwind in comfy loungewear. It’s about embracing your body, your strength, and your journey. I’m building this brand not just to make mums feel amazing, but to show my kids that confidence, hard work, and self-love are the real keys to success.