Meet the team
Meet Erin, our founder and visionary, whose mission is to craft affordable, size-inclusive activewear that empowers women of all shapes and sizes. As a proud mum of three, Erin knows firsthand the challenges of balancing motherhood, fitness, and self-confidence. That’s why she pours her heart and passion into every design—creating pieces that are not only stylish and functional but also help women feel strong and comfortable in their own skin. Her commitment to building a brand that her kids can proudly stand behind drives her to ensure that every piece reflects strength, authenticity, and inclusivity. Erin’s journey is a testament to the power of passion and perseverance, and we’re so proud to have her at the heart of Mumfia.
Meet Sam, our social media guru and passionate advocate for affordable, size-inclusive activewear! As a devoted mother of two, Sam understands the importance of feeling confident and comfortable in your own skin—both as a mum and as a woman. Her journey with Mumfia began as a client, where she experienced firsthand the difference that well-designed, size-inclusive activewear can make. Now, as part of the Mumfia team, Sam uses her expertise in social media to connect with women from all walks of life, spreading the message that fitness should have no limits. Her authenticity and warmth make her a true inspiration, encouraging women to embrace their strength and feel empowered every step of the way. We’re so proud to have Sam representing the heart and soul of Mumfia!
MEET OUR AMBASSADORS
Meet Rhychelle—better known as Chelle—a 31-year-old single mum to one gorgeous little girl. Chelle is fun-loving, caring, and always ready to bring a smile to those around her. Between working a full-time job and connecting with her followers on TikTok, she somehow manages to balance it all with grace and positivity. As our very first Mumfia Apparel ambassador, Chelle truly embodies the heart of our brand—promoting fitness for all shapes and sizes while embracing body positivity. Her authenticity and confidence inspire others to feel strong and beautiful in their own skin, no matter where they are on their fitness journey. Chelle’s warmth and strength make her a perfect representation of the Mumfia spirit, and we’re so proud to have her as part of our family!
Meet Bree, a proud mum of three and the inspiring force behind Santo Studio. As a talented entrepreneur and creative mind, Bree has built Santo Studio into a space that reflects her passion for style, comfort, and empowerment. Balancing the demands of motherhood and business with grace, she embodies the strength and resilience that Mumfia Apparel stands for. We are incredibly proud to have Bree as an ambassador, representing our commitment to size-inclusive activewear and encouraging women to feel confident and powerful in their own skin. Bree’s journey is a testament to what strong women can achieve when they embrace their true selves—and we’re so grateful to have her as part of the Mumfia family.
Meet Paige, a 24-year-old cat mom and passionate heavy-lifting enthusiast! Paige’s journey into fitness and strength training has taught her the value of resilience and self-confidence, both inside and outside the gym. As a proud co-founder of Peas and Jays, she channels her creativity into crafting beautiful scrunchies, bows, and accessories, turning her passion into a thriving business. Paige’s commitment to strength and self-expression aligns perfectly with the Mumfia brand, where inclusive sizing and empowering women to feel strong in their own skin are at the heart of everything we do. Her ability to balance business, fitness, and personal growth makes her an inspiring example of what strong women can achieve—and we’re so proud to have her representing Mumfia. Check her out at @pam_fitnessjourney.
Meet Stephanie, a proud mum of one and the visionary founder of The Tidy Life Project. Stephanie’s journey into creating a more balanced and organized life began with her desire to simplify the chaos of motherhood while staying true to her personal goals. Through The Tidy Life Project, she empowers others to find calm amidst the daily hustle, helping them create spaces and routines that promote peace and productivity. As a dedicated Mumfia ambassador, Stephanie embodies the values of strength and authenticity, inspiring women to feel confident and capable in every aspect of life. Her ability to balance motherhood, business, and self-care makes her a true role model, and we’re so proud to have her as part of the Mumfia family.